About Me

Experienced digital marketer specializing in marketing operations, Salesforce CRM administration, and marketing automation. I am certified in Pardot and HubSpot, with advanced skills in strategic planning, integrated marketing, analytics, market research, and campaign strategy development. Expertise extends to performance metrics, user experience optimization, training, project management, and program management.

 

Proven success in demand generation, customer journey management, persona development, database enhancement, account-based marketing, social media, and email marketing. I am skilled in driving growth and operational optimization, implementing transformative strategies for business success in B2B and B2C sectors at enterprises and start-ups across diverse industries, including technology, finance, housing, healthcare, entertainment, and marketing agencies.

EXPERTISE

  • Marketing Operations and Automation
  • Digital Marketing, Demand Generation, Channel Marketing, and Email Marketing
  • Salesforce CRM & Pardot Administration, Sales, Database Management, and Data Enrichment Strategies
  • Account-based Marketing (ABM) Strategy, B2B, B2C Marketing, and UTM Attributions
  • Strategic Planning, Data Analysis & Reporting, Analytics, and ROI/KPI Measurement
  • Integrated Marketing, Campaign Management, and Execution
  • Lead Generation, Customer Journey Management, and Nurture Programs
  • Persona Development & Segmentation, Retargeting Campaigns, Market Research, Lead/Account Scoring
  • Campaign Development, Performance Metrics, and Customer Relationship Management (CRM) to derive insights and improve touchpoints, leading to increased engagement metrics.
  • Data Interpretation, Maintenance, and Clean-Up Strategies for Improved Decision-Making
  • Marketing and Sales Enablement, Training, and Documentation
  • Strategic and creative thinking with attention to detail
  • Ability to translate consumer insights and product value into effective digital campaigns
  • Collaborative Teamwork for Compelling Campaign Development
  • Project Management, Strategic Account Management, and Leadership
  • Event Management (Virtual and In-person), Tradeshows, Webinar Design, and Marketing Strategy
  • Social Media Strategy, Email Marketing, Campaign Management, and Conversational Marketing

TECHNICAL SKILLS

  • Salesforce CRM, Salesforce Pardot (Account engagement), HubSpot, Marketo, Autopilot, Act-on, Domo
  • Demandbase, Hootsuite, Sprout Social, Unbounce, Constant Contact, Mailchimp, Klaviyo, Eventbrite
  • Google Analytics, Google ads, G Suite, DiscoverOrg, ZoomInfo, Emailable
  • Conversational Marketing, Drift Chat, HubSpot Chat
  • Microsoft 365, PowerPoint, Word, Excel, SharePoint, Copilot, Power BI, Power Automate, Dynamics 365
  • JIRA, Asana, ClickUp, Smartsheet, Miro, Balsamiq, Lucid App
  • WordPress, Webflow, Joomla, Shopify, HTML, CSS, Zapier, Tray.io
  • Adobe CC, Photoshop, Illustrator, InDesign, Acrobat, Adobe XD, Figma, inVision
  • Final Cut, Adobe Premier, Camtasia, Snagit, Loom